“There Is No Niche Expertise; You Just Throw Dust in the Eyes of Your Clients” Boris Kontsevoi Breaks IT Industry Stereotypes: Part 1

Many argue that IT companies must stand out among competitors to find clients, often through narrow niche expertise. Speakers at industry conferences, opinion leaders in blogs, and coaches in their courses all preach this. We decided to find out what expertise from Eastern Europe is in demand in European and American markets. Spoiler: none. Intetics CEO and President Boris Kontsevoi and Irina Dubovik, Digital Marketing Director, have their own opinion. [RU]