In my previous article, we defined 11 revenue generation models and explained paid apps, in-app purchases and brand sponsorship. This time, let's focus on in-app advertising and merchandise.
In-App Advertising
Advertising provides the most revenue for gaming and nongaming apps alike. That should come as no surprise because through this model users can interact with your app for free, which means that you can grow a large user base and get more people to see relevant offers from a variety of advertisers.
